Styling an object involves how you arrange, position, and place your subject in the photo. This can add personality to your product photos without taking away from the main subject.
The goal of good object styling isn’t to include as many things as possible; it’s about being selective.
Know Your Subject
First, you need to determine what you’re actually photographing.
Your main subject should be the star of the photo. Any additional elements should enhance its form, function, color, or story.
Cut Out the Clutter
Go through your photo, one element at a time, and consider if it really belongs there. Sometimes less is more. Removing an element can improve the photo’s balance and clarity.
Consider the Framing
The positioning of the subject in the frame changes the way your viewers see the image.
The Center of the Frame
When placed in the middle, a product takes on a more direct and balanced look. This is a great choice if the product itself is the focus.
Off-Center Composition
An off-center placement can add movement to your photo and create a more dynamic composition. You can also use negative space to give a sense of roominess.
Select Accessories Wisely
Props can help demonstrate how an object is used, or help convey a mood. For example, a notebook might be photographed with a pen, while handmade ceramics could be displayed among natural materials.
Keep accessories in the background.
Work With Color
Color is one of the easiest ways to unify the elements in your photo.
Make It Harmonious
Select props that share similar hues with your main subject for a soothing, harmonious look.
Make It Pop
Introducing a pop of contrasting color can help make your subject stand out, but do so sparingly.
Avoid introducing too many disparate colors. They can make the frame feel cluttered.
Play With Scale
The size of other objects can help define your main subject.
For instance, placing a small accessory next to a large object can make the large object seem even bigger. Alternatively, you can make a small product seem smaller by introducing a larger accessory.
Scale is an important part of your photo’s story.
Leave Some Empty Space
Negative space isn’t wasted space.
Leaving parts of the frame empty allows the main subject to stand out and makes the image look clean. Negative space can be helpful if you plan on using the photo for print ads, packaging, websites, and social media graphics.
Look at the Edges of the Frame
Once you have your shot ready, go over the entire frame.
Do you notice any elements that are cut off? Are there any awkward reflections or objects that overlap in odd ways? Is a prop touching the main subject?
Small adjustments can go a long way in improving the overall look of the image.
Be Consistent
When you’re creating multiple product shots, it helps to set a style beforehand.
Use similar backgrounds, lighting, color palettes, and styling techniques to tie the images together.
Style Intentionally
Great object styling doesn’t distract from your subject. Instead, it adds context, creates visual balance, and communicates the photo’s message.
Start with the product, include only what adds value, and always double-check that everything serves a purpose. When styling is intentional, even a simple setup can yield a striking image.